20 May 2008

The new sdea Directory of Shopfittings and Display is full of creative and innovative ideas to help you design retail interiors full of theatre and sophistication.

Whether you are trying to source a single retail display item or a complete shop fit, this well known guide is a great place to start. As always, it is a visual delight, with full colour, descriptive and illustrative images of the huge range of products and services that sdea members manufacture and supply to the retail world. Backed up with full contact details, it is a comprehensive buyers’ guide to the world of shopfittings and display equipment, PoS, signage and visual merchandising.

More great retail display ideas can be found in the annual review of new store openings. Banana Republic, Nokia and youth fashion icon, H&M have all launched fabulous flagship fitouts within the former Dickins and Jones building in London’s Regent Street, while Wrangler defines its brand around the corner in Carnaby Street. Gap reveals its striking, new global face and Foyles creates a third outlet at the sensational St Pancras Station. At Heathrow’s Terminal 5 we see retail reinvent itself within this stunning new airport building. The calibre of in-store design and display is every bit as high as the selection of retailers. The sdea Directory reviews Harrods, M&S Simply Food, Mulberry, Nokia, Thomas Pink and World Duty Free. Finally, there is a review of Indian retail and how fast it is catching up with the West.

If you are a retailer, sdea will help you source a reputable supplier or an elusive retail display product via the Directory, by calling our Infoline, the Association’s telephone enquiry service, or online search facility. If you are a supplier or manufacturer of shopfittings and display, sdea has an excellent package of services on offer. Call 01883 348911 or click here for more information.