This year sdea is proud to be celebrating 60 years within the industry.  Its members are equally proud to be part of this thriving association.  You can learn all about the growth of the association in 60 years of the sdea.

As well as offering a wide range of services to its 200 members, sdea serves the whole retail industry in its search for innovative retail display equipment through reputable suppliers.

From its headquarters in Caterham, a small team work behind the scenes to provide the outstanding service for which sdea is renowned.  They are led by Director, Lawrence Cutler, with Marketing and Events Executive, Hanna Fitch and Office Administration Manager, Paula Morgan.  You can find out more about them in meet the team.

As we delve further into the running of sdea there are a number of other individuals who support the staff in their pursuit of excellence.  They are a team of 12 Executive Council members, all of whom are elected by the members.  The Executive Council nominates a President and Vice President.  The President is the main figurehead of the association next to the Director and supporting him in his role.  The election process is repeated every year at the Annual General Meeting, with the President and Vice President normally retaining their positions for two years to ensure continuity.  You can find out who the movers and shakers are in meet the council.

You can learn more about the association’s services to its members in suppliers: join the sdea.

And you can search for innovative retail display equipment in product search or read about recent retail projects in looking for inspiration.