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Award-winning global expert in store audits, retail display installation and brand maintenance, CJ Retail Solutions, has announced the completion of an ambitious nationwide project for Boots’ Beauty Sweet Shops.
The project comes amidst fresh concerns of the threat of supermarket beauty aisles. However, Erin Jackson, health and beauty business unit director at CJ Retail Solutions, believes that the key to health and beauty
retailers fighting off the competition from supermarket giants, lies in putting customers front of mind by creating engaging instore experiences. Erin said: “Competition from supermarket beauty aisles isn’t going
anywhere fast, but I believe it’s a really exciting time for retailers. This
presents fresh opportunities for them to really take the time to get to know their customers and make sure they’re engaging them as much as possible in store, keeping them coming back time and time again.”
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Shop and Display Equipment Association
24 Croydon Road, Caterham, Surrey CR3 6YR Tel: 01883 348911 Fax: 01883 343435 email:enquiries@sdea.co.uk
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