18 March 2010

Shop and Display Equipment Association is delighted at the response to its recent membership drive, which attracted 20 applications prior to the publication of its new Directory.  All 20 were elected at a meeting of the Association’s Executive Council yesterday.

Over just three weeks, a multi-faceted marketing campaign specifically targeted to attract companies with little, or no prior knowledge of sdea’s benefits, proved a roaring success

The membership drive attracted a fascinating selection of companies including prominent, well established businesses, niche specialists and a number of newer retail display suppliers.  The following companies will benefit from the Association’s wide range of services immediately: - 4Sight Ltd, Advance Lighting Ltd, Amari Plastics, Arken PoP Ltd, Baro Lighting, Gadsby Basketware, Global Display Projects, Hills Design Ltd, Invision Display Services Ltd, Jansen Display Ltd, KK Installations Ltd, Key2 Group, Mida Sign Services UK Ltd, Protean Design Ltd, Quantum 4 Ltd, RMD Creative Display, RTD Systems Ltd, Recruit Retail Services, Snow Business and Specialist Models & Displays.

sdea director, Lawrence Cutler says,  “The success of this recent campaign highlights the need for the Association and further broadens the sdea offer to the retail buyer.  As the UK’s leading trade organisation for retail display suppliers, sdea is proud of its heritage and enviable position within the market and works hard to maintain it.”  sdea President, Geoff Fairfield concludes, “In today’s competitive and congested market it is imperative that sdea furnish the retailer with a truly ‘one stop shop’ fulfilling all his retail display needs.  Our latest membership drive has attracted some top names, from store fixture and lighting specialists to signage and graphics producers; and from display prop creators to point of purchase designers that will substantially enhance our already extensive portfolio.”