sdea is supporting easyFairs RETAIL 2010, a brand new show focused specifically on shopfittings and display, which takes place on 5 - 6 May 2010 at London's ExCeL.
easyFairs RETAIL is expected to attract all the leading shopfitting controllers, visual merchandisers and designers – making it a perfect fit with the sdea as director, Lawrence Cutler, explains:
“We’ve looked at several shows and this one is perfect for our members. It will reach exactly the right people, it won’t cost a fortune to exhibit at and it is being run by a team of professionals who have illustrated their absolute determination to succeed.”
The easyFairs show model is a fixed ‘all in’ budget with no hidden expenses or last minute surprises. Even exhibitor training is part of the package and the organisers will telephone your contacts to personally invite them to the show.
This formula has made easyFairs one of the most dynamic exhibition organisers in the world. Headquartered in Brussels, but with a major operation in the UK, it already has a proven track record in the retail market. Indeed easyFairs RETAIL will be co-located with easyFairs INTERIOR FIT-OUT which recorded an 18 per cent jump in visitor numbers this year.
Cutler again: “In these constrained times the easyFairs model of straightforward, cost-effective exhibiting, where everyone operates on a level playing field is absolutely perfect. It offers our members a low cost way to reach hundreds of new customers.
“Visual merchandising and display doesn’t put a huge strain on often wafer thin retail margins but it can make a massive difference to a retailer’s consumer appeal as the recent success of Next highlights. Next increased their profits while maintaining marketing spend and in particular their investment on window display.
“By May 2010 many retailers who have been battening down the hatches over the past year will be ready to seriously refresh their shops. It is vital that our members don’t miss this crucial opportunity, which is why this May show is perfectly timed. I really urge members to take a look at the exhibitor package on offer.”
There is an early bird discount for sdea members. Other opportunities to get involved in the show include an on-site visibility package which “takes your brand beyond your stand”; learnShop seminars - these are educational & practice orientated; and “Lions Lair” – a Dragons’ Den style contest where you can put your NEW retail innovations to a panel of judges.
For more information, or to book your stand, please contact Leyla Mulvihill, easyFairs Retail event manager on 020 8622 4456 or email leyla.mulvihill@easyfairs.com
To visit the easyFairs RETAIL website, click here.
To download the organisers' launch press release, click here.
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